CBD, short for “cannabidiol”, is the non-psychoactive compound found in the cannabis plant and has surged in popularity in recent years due to its therapeutic properties. CBD is available nearly everywhere and sold in oils, lotions, capsules and edibles, among other formats.
A new study shows that Google searches for CBD has more than doubled each year for the past 3 years as more and more Americans are looking for information on CBD and hemp or are interested in buying CBD products.
If you’re brand new to CBD, we suggest starting with our Beginner’s Guide to CBD.
CBD in the Spotlight
A recent Forbes article has reported that CBD searches are more popular than Kanye West, Taylor Swift, the Beatles and even Jesus!
According to the new study by JAMA Network Open, led by UC San Diego health scientists, as many as 6.4 million Americans are Googling CBD every month, eclipsing most other alternative health topics.
The team analyzed Google searches for either “CBD” or “cannabidiol” in the US from Jan 2004 through April 2019, and have projected the results through Dec 2019. The growth in searches grew 125% in 2017, 160% in 2018, and is forecasted to grow by 180% or more in 2019.
“CBD has become insanely popular” said Dr. John W. Ayers, co-author of the study. “Three years ago, there was essentially no one searching about CBD online, but now there are an estimated 6.4 million unique searches each month.”
The team also compared searches for CBD to other health related topics and found that CBD searches eclipsed those for acupuncture, meditation, vaccinations, exercise and veganism.
The only other search topics that CBD has not caught up with are yoga and diet, but it may just be a matter of time as the popularity of CBD does not seem to be slowing down.
A Word of Caution
Some are touting CBD as a panacea, and there is plenty of anecdotal evidence to support CBD’s effectiveness for conditions such as pain, anxiety, insomnia, skin conditions and neurological disorders, but much more research is required.
While there are little to no side effects reported for CBD, there may be potential drug interactions that the public needs to be aware of. Likewise, as CBD’s popularity continues to soar, there will be a need for more regulation in order to promote public safety, including testing standards and labeling guidelines.
The FDA has been cracking down on unfounded claims that hemp CBD can treat conditions or diseases. They’ve issued several warning letters to companies who are claiming that CBD can treat conditions like cancer, heart disease, diabetes and Alzheimer’s.
Another caution is that consumers need to do their due diligence on who they are purchasing CBD products from. Several reports and studies have determined a large portion of CBD products on the market were mislabeled with inaccurate potencies or questionable ingredients.
Tessera Naturals is committed to leading the charge for transparency in an exciting, yet unregulated industry. We are passionate about educating consumers and clarifying many of the misconceptions and wild claims around CBD. We continue to keep our thumb on the pulse of the ever-changing issues surrounding CBD and hemp and will provide updates and articles as new research and information surfaces.